About Winston Siegel

Winston has been advising high-growth service businesses for many years and is typically engaged to work with management to drive marketing and process innovation, and strengthen the leadership team. A skillful facilitator, he helps his clients focus on priorities, improve their decision making and find common sense solutions to complex problems. He once had aspirations for comedy but now scuba dives instead.

Past engagements inside Call Centre and service operations include change leadership in sales and marketing, integrating major consolidations, and advising on organizational and communication strategy. Winston is also the lead designer of SwitchGear’s “Leadership Performance Program” which accelerates the development for First-Line Leaders in Call Centres.

After receiving his MBA from Schulich, his career led him to helping start-up Livent of Canada with the launch of The Phantom of the Opera and Pantages Theatre in 1989. He led their profitable merchandising operations across North America and Europe where his innovations in “retailing on the road” and product development tripled revenues compared with industry averages. Later he joined Lavalife as VP, Operations where he led North American and Australian customer service operations through growth from $35M to $80M until becoming President in 1998.

He regularly volunteers his time and currently sits as Board Chair, VON Toronto/York, a community care foundation -- and teaches business through Junior Achievement.

A favourite quote:
“A great organization is not designed to require geniuses or supermen to manage it. It must be organized to successfully work under a leadership composed of average human beings.”