About Bruce Simpson

Bruce has many years helping Call Centres improve their operations and drive revenue. Working in Call Centres before the ubiquity of voicemail and email, his talent in sales combined with a disciplined bottom line approach makes him one of our industry’s key advisors. He is also a handyman at the cottage, sings with passion and romps with his kids.

After many years in Sales Management and Call Centre operations at Bell Canada, Bruce went entrepreneurial with partners and started North Direct Response which morphed into the hugely successful ClientLogic, now a billion dollar global giant. Later stints in COO roles at InsLogic and St. Elizabeth Healthcare allowed him to hone his executive skills in the areas of high-end service delivery, remote field sales, and mobile technologies.

Bruce works with his clients to find the right outsource partners, is often engaged as an interim leader to help teams through change, creates sales programs that overachieve revenue targets, and regularly coaches team leaders to lead vs. manage. He passionately believes that “skill over compliance” will lead call centres out of the performance wilderness.

A favourite quote:
"Control is not leadership; management is not leadership; leadership is leadership. If you seek to lead, invest at least 50% of your time in leading yourself—your own purpose, ethics, principles, motivation, conduct. Invest at least 20% leading those with authority over you and 15% leading your peers."